Premium booth and brochure design for Archon Yachting at ICE’24 in Amsterdam
Preparing the 2D booth design layout and 3D visualisation
ARCHON Yachting is a family business that specializes in bareboat and crewed yacht charters, offering personalized experiences across Greece’s stunning islands and coasts. With top-tier yachts and strategic bases, they ensure unforgettable journeys blending comfort, safety, and exploration.
The goal was to create trade booth designs and promotional materials for International Charter Expo ICE, which took place in Amsterdam in November 2024. We did the research and despite having no available design style guide we create a couple of design directions that fit the client’s goals for the trade show. The key visuals were black and minimalistic with a high-end feel to reflect the luxurious make and experience of Archon Yachts, but also to separate them from the competition on the trade show. A modern universal brochure and business card were also designed to match with the trade booth but also the flexibility to use for any other B2B events.
Trifold Brochure Design
Duplexed Business Cards
Photos from ICE’24 in Amsterdam
George Ritsiardis, Founder and Managing Director of ARCHON Yachting
“The booth design was both eye-catching and functional, standing out among the other booths at the expo. The business cards and brochures showcased a high level of professionalism.”
Project details
Design JOSIPA & GRGO PETROV
Photos GRGO PETROV
Print SETOFFSET ZAGREB
Client ARCHON YACHTING