Praz Rebranding

In just four months, PRAZ underwent a complete transformation— a bold rebrand, an upgraded website, and a compelling campaign commercial. While evolving from Muscle Meals, it was crucial to retain key elements of recognizability. The rebrand needed to resonate with a diverse audience, from elite athletes and career-driven professionals to families and all-around fitness enthusiasts.

The project’s scope was extensive: designing a fresh logo, selecting a refined color palette and typography, developing a sleek new website, creating engaging social media content and ads, producing print collateral, reimagining packaging, and directing high-impact meal photoshoots. The result?