Destina Boat Exursions Rebranding
Before
Our client wasn’t satisfied with the old brand identity, website, and the visual material accompanying the tourist offers they have. They also wanted to communicate new values and services. Finally, they wanted to make it easier for their target groups to find them.
Redesign
Our strategy and goal was to position them as the local leader in the excursions area who offer authentic local values and experience through modern brand communication.
Deliverables
• Business Model
• Brand Messaging
• Brand Identity
• Print (brochures, posters, flyers, apparel…)
• Office exterior design
• Online advertising
• Social media visuals
Results
Implemented new brand identity and communication that included plastic free and zero waste business model, creation of new business packages and improvements on website led to increase in sales by 40%, new customers and partnerships, and overall better financial results compared to pre-pandemic 2019.
— Ante Cukrov, Destina CEO
