Identity for Gruntek - the first Virtual Garden Startup

As a new startup our client needed a fresh visual identity along with its brand touch points to communicate their story, values, and offering.

Some challenges in the first stage included finding and communicating to the right target audience which was still prone to change. Another one included making Gruntek distinct from other similar ideas on the marketplace being the first digital platform where users can rent their organic gardens online.

Upon launching the project online it has received a very positive feedback and engagement from the local community. In the first season 2020/21 citizens of Zagreb and its surroundings rented over 250 gardens and grew their organic vegetables.

There were over 700,000 web impressions, over 81 media features with the commercial value of 158,505 EUR in media coverage. The media coverage was visible to every Croatian citizen age 18-74. The Facebook page counts around 5,000 followers.